Best Practices for Creating Content for Social Media

Creating content for social media isn’t just about posting. It’s about delivering value, earning trust, and creating consistency across platforms. For Muslim brands and creators, it’s also about representing the deen with ihsan and intention.

1. Lead with Purpose

Every piece of content should answer the question: "What benefit does this provide?" Whether you're sharing a story, a tip, or an insight—make sure your audience walks away with something valuable.

2. Keep the Message Clear and Focused

In a fast-scrolling environment, clarity wins. Use simple, direct language. Your hook should grab attention within three seconds. Avoid vague ideas and get straight to the point.

3. Use Effective Hooks and Strong Openings

Good content starts strong. Examples:

"Most Muslim entrepreneurs struggle with this mistake..."

"I wish someone told me this before I started my business."

"This changed the way I manage my time as a Muslim."

4. Prioritise Visual Consistency

Use a consistent colour palette, font, and style. Whether you use Canva or Premiere Pro, consistency builds brand recognition. Stick to a few visual elements and build familiarity.

5. Always Add Captions

The majority of people watch videos on mute. Captions improve retention, accessibility, and engagement. Use clear, readable text and keep it concise.

6. Keep Content Platform-Appropriate

What works on TikTok might not work on LinkedIn. Adapt your tone and content type accordingly. But maintain brand voice across all platforms to ensure consistency.

7. Avoid Haram Trends and Stay Authentic

As Muslim creators, we don’t need to follow every viral trend to get reach. Instead, lean into timeless principles: sincerity, story, and value. Let your intention lead the way.

Content creation is a skill and a trust. When done right, your content will not only attract attention—it will leave a legacy.