The moment that changed everything.
Our co-founder Farhan was scrolling through social media, watching the world react to Gaza, when he realized something unsettling: the Muslim voices were nowhere to be seen. Not just any voices but the influential ones, the ones people actually listened to. The few who did speak seemed cautious, almost apologetic.
He was dumbstruck. The Muslim community was brilliant, talented, full of entrepreneurs and creators with world-changing ideas. But they were invisible where it mattered most: in the digital spaces where opinions are shaped and movements are born.
Following that event, Farhan made a decision that would reshape his career. He would only exclusively work with Muslim creators. Not just to grow their influence, but to build the kind of authentic influence that could sustain the Muslim community for decades to come.
It started with only one client, then two and eventually too many to operate as a freelancer. The demand was overwhelming. Muslim entrepreneurs and creators were hungry for someone who understood their unique position, their values, their potential.
This lead to Tanim and Rakib partnering with Farhan to form Social Hidayah. This wasn’t just an agency anymore; it was a movement. They brought their expertise, their networks, their belief in the vision in an attempt to have impact at scale.
Today, Social Hidayah has amplified multiple Muslim voices, created content that has reached millions, and worked with names like Tanim Zaman, Dr. Asif Munaf and Nabil Abdulrashid. Yet, every new client asks the same question: “Will this actually work?”
Our answer is always the same: We tie our camel with the best strategy we know, then trust in Allah (SWT) for the outcome. When you combine authentic voice, sincere intention, and strategic effort with divine blessing, the results speak for themselves.
Our
/ Mission
To transform visionary Muslims into industry leaders through strategy, storytelling, and content that delivers real results, all while staying completely aligned with Islamic principles.
